The best way to enter foreign markets? The Blueprint will show it – step by step!

BSR Go-abroad is a project co-financed by the European Union that strengthens the development of small and medium-sized enterprises in the Baltic Sea Region. Its objective was in particular to:

Provide companies with the knowledge, tools, and network of contacts necessary to implement effective international strategies.
Build strong local value chains, enabling smaller companies to better protect themselves against global supply disruptions caused, for example, by pandemics or financial crises.
Reduce the gap in international engagement, as small companies are significantly less likely to export their goods.
Stimulate innovation and growth, as research shows a correlation between internationalisation and better financial performance, as well as faster creation of new jobs.

As part of the project, a Blueprint was developed — a practical guide for companies and business support organisations involved in cross-border trade. It describes a proven four-step acceleration methodology that guides companies from an initial assessment to establishing business contacts.

It also provides ready-to-use tools, such as the “Internationalisation Readiness Assessment” and the “Go-to-Market Playbook”.

For policymakers and business support organisations, it offers recommendations on how to effectively support local trade and cooperation in the Baltic Sea Region.